Monday, January 12, 2009

Coupon Usage

Coupon Use Is On The RisePeople, in general, love a bargain! In fact, coupon use is increasing after 15 years of decline, according to the Promotion Marketing Association's Coupon Council.

Here's some more information about Americans' coupon use.

86% of American households clip coupons, reports Nielsen.

72% of consumers surveyed in October 2008 reported using more coupons than ever before, according to marketing services firm Prospectiv.

In three years, the number of men reporting they use coupons has jumped nearly 10 percent, according to an annual survey by the Couponing Council, part of the Promotion Marketing Association.

Copied from AC Nielsen Fun Facts

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